Explaining Campaign Intensity

Research output: Contribution to journalArticle

Abstract

This article develops and tests a causal model of campaign intensity in U.S. Senate elections. Although campaign intensity has received a considerable amount of scholarly attention in recent years, no study has explicitly attempted to model the factors contributing to varying levels of intensity across campaigns. This article draws on data from the NES 1988-1992 Pooled Senate Election Study, a content analysis of newspaper coverage of Senate races, and a data set of candidates' positions across a wide variety of issue dimensions to develop and test a model of intensity. Results indicate that aspects of incumbent vulnerability, challenger quality, and the political environment all significantly influence intensity levels.

Original languageEnglish (US)
Pages (from-to)608-624
Number of pages17
JournalAmerican Politics Research
Volume29
Issue number6
DOIs
StatePublished - Nov 2001
Externally publishedYes

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campaign
senate
election research
content analysis
newspaper
vulnerability
candidacy
coverage
election

ASJC Scopus subject areas

  • Sociology and Political Science

Cite this

Explaining Campaign Intensity. / Sulkin, Tracy E.

In: American Politics Research, Vol. 29, No. 6, 11.2001, p. 608-624.

Research output: Contribution to journalArticle

Sulkin, Tracy E. / Explaining Campaign Intensity. In: American Politics Research. 2001 ; Vol. 29, No. 6. pp. 608-624.
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