Examining the effects of avatar customization and narrative on engagement and learning in video games

Raymond Ng, Robb W Lindgren

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

While video games have received strong attention for their potential to generate engagement and learning, the specific features of these games that produce these outcomes are still not well understood. This study examined two factors - the ability to customize an avatar and the presence of a strong narrative - for their effects on a player's gaming experience and their subsequent ability to remember events and characteristics in the game. Results of this study showed strong effects for creating a custom avatar on feelings of engagement and presence, and modest effects on measures of learning. There were no significant effects for the narrative manipulation. Interpretations of these results and their implications are discussed.

Original languageEnglish (US)
Title of host publicationProceedings of CGAMES 2013 USA - 18th International Conference on Computer Games
Subtitle of host publicationAI, Animation, Mobile, Interactive Multimedia, Educational and Serious Games
Pages87-90
Number of pages4
DOIs
StatePublished - Dec 19 2013
Event18th International Conference on Computer Games: AI, Animation, Mobile, Interactive Multimedia, Educational and Serious Games, CGAMES 2013 - Louisville, KY, United States
Duration: Jul 30 2013Aug 1 2013

Publication series

NameProceedings of CGAMES 2013 USA - 18th International Conference on Computer Games: AI, Animation, Mobile, Interactive Multimedia, Educational and Serious Games

Other

Other18th International Conference on Computer Games: AI, Animation, Mobile, Interactive Multimedia, Educational and Serious Games, CGAMES 2013
CountryUnited States
CityLouisville, KY
Period7/30/138/1/13

Keywords

  • avatar customization
  • learning
  • memory
  • narrative
  • presence and engagement
  • video games

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction
  • Software

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