@inproceedings{12d16db3229d4c57960b7df52b88ad91,
title = "Examining the effects of avatar customization and narrative on engagement and learning in video games",
abstract = "While video games have received strong attention for their potential to generate engagement and learning, the specific features of these games that produce these outcomes are still not well understood. This study examined two factors - the ability to customize an avatar and the presence of a strong narrative - for their effects on a player's gaming experience and their subsequent ability to remember events and characteristics in the game. Results of this study showed strong effects for creating a custom avatar on feelings of engagement and presence, and modest effects on measures of learning. There were no significant effects for the narrative manipulation. Interpretations of these results and their implications are discussed.",
keywords = "avatar customization, learning, memory, narrative, presence and engagement, video games",
author = "Raymond Ng and Robb Lindgren",
year = "2013",
doi = "10.1109/CGames.2013.6632611",
language = "English (US)",
isbn = "9781479908189",
series = "Proceedings of CGAMES 2013 USA - 18th International Conference on Computer Games: AI, Animation, Mobile, Interactive Multimedia, Educational and Serious Games",
pages = "87--90",
booktitle = "Proceedings of CGAMES 2013 USA - 18th International Conference on Computer Games",
note = "18th International Conference on Computer Games: AI, Animation, Mobile, Interactive Multimedia, Educational and Serious Games, CGAMES 2013 ; Conference date: 30-07-2013 Through 01-08-2013",
}