Evidence of cumulative attraction in multidestination recreational trip decisions

Chi Chuan Lue, John L. Crompton, William P. Stewart

Research output: Contribution to journalArticlepeer-review

Abstract

Most destination demand models in the tourism and outdoor recreation literature are predicated on the assumption that when travelers leave home, they go to a single destination. This assumption is often fallacious, since many pleasure trips involve visits to multiple destinations. This study provides evidence of multiple destinations offering cumulative attractions within a single trip. Multidestination travel is conceptualized as a constrained choice process in which individuals evaluate travel alternatives as bundles of attributes. Using a multistage sampling technique, each subject was given a unique set of six treatment scenarios composed of three pairs of multidestination trips and asked to rate the likelihood of going on each trip. Three destination attributes, each with two different levels, were used to characterize the destinations: tourism services and facilities, settings for relaxation and sport, and distance between the primary and secondary destinations. Conjoint analysis techniques indicated that preference for a destination was enhanced by inclusion of a combination of destinations.

Original languageEnglish (US)
Pages (from-to)41-49
Number of pages9
JournalJournal of Travel Research
Volume35
Issue number1
DOIs
StatePublished - 1996
Externally publishedYes

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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