Evaluating information as a strategic resource: An illustration for climate information

Steven T. Sonka, Steven L. Hofing, Stanley A. Changnon

Research output: Contribution to journalArticlepeer-review

Abstract

The use of information as a strategic resource is defined and an empirical agribusiness illustration provided. Results of extensive interviews with agribusiness managers indicate the potential for climate information to create positional advantages within the seed corn industry. As means for ex ante evaluation of an‐information‐based strategic resource, the process of combining decision experiments and simulation is proposed and demonstrated.

Original languageEnglish (US)
Pages (from-to)475-491
Number of pages17
JournalAgribusiness
Volume4
Issue number5
DOIs
StatePublished - Sep 1988

ASJC Scopus subject areas

  • Food Science
  • Geography, Planning and Development
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics

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