European preferences for beef steak attributes

Glynn T. Tonsor, Ted C. Schroeder, John A. Fox, Arlo Biere

Research output: Contribution to journalArticlepeer-review


A choice experiment is used to evaluate how consumers in London, Frankfurt, and Paris value beef steaks with attributes such as: "hormone-free," "GM-free," farm-specific source verification, and domestic origin. The effect of various consumer characteristics on steak selection is also evaluated. Results suggest that European consumers are significantly heterogeneous in their preferences for beef steak attributes. French and German consumers have a higher willingness to pay to avoid genetically modified feed use than British consumers, while German and British consumers would pay more for growth hormone-free beef. French and German consumers are willing to pay for farm-specific source verification.

Original languageEnglish (US)
Pages (from-to)367-380
Number of pages14
JournalJournal of Agricultural and Resource Economics
Issue number2
StatePublished - Aug 2005
Externally publishedYes


  • Beef
  • Choice experiment
  • Country of origin
  • Genetically modified
  • Hormones
  • Preference heterogeneity
  • Random parameters
  • Source verification

ASJC Scopus subject areas

  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics


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