Ethnic matching: An examination of ethnic morphing in advertising

Yuliya Lutchyn, Brittany R.L. Duff, Ronald J. Faber, Soyoen Cho, Jisu Huh

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationVirtual social identity and consumer behavior
PublisherTaylor and Francis
Pages181-191
Number of pages11
ISBN (Electronic)9781315698342
ISBN (Print)9780765623959
StatePublished - Dec 18 2014
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

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