Ethnic matching: An examination of ethnic morphing in advertising

Yuliya Lutchyn, Brittany R.L. Duff, Ronald J. Faber, Soyoen Cho, Jisu Huh

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationVirtual social identity and consumer behavior
PublisherTaylor and Francis
Pages181-191
Number of pages11
ISBN (Electronic)9781315698342
ISBN (Print)9780765623959
StatePublished - Dec 18 2014

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Lutchyn, Y., Duff, B. R. L., Faber, R. J., Cho, S., & Huh, J. (2014). Ethnic matching: An examination of ethnic morphing in advertising. In Virtual social identity and consumer behavior (pp. 181-191). Taylor and Francis.