Entrepreneurship and competition in Brazil's music markets: A taxonomy of two eras

Marc Adam Hertzman; Ronaldo Lemos

doi:10.4324/9781315175140

Entrepreneurship and competition in Brazil's music markets: A taxonomy of two eras

Marc Adam Hertzman
, Ronaldo Lemos

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter explores entrepreneurship and competitive markets. It discusses the legacy record industry; the independent record industry; decentralized music scenes; and the peripheral music scenes. Today's legacy record industry is hardly the first music sector dominated by a small handful of multi-national conglomerates that leverage capital to control market shares. The companies that comprise Brazil's contemporary Independent Record Industry for the most part mirror the organizational model of – but should not be confused with – today's three majors. They are called independents because they do not affiliate directly with Universal, Sony, or Warner. The decentralized scene includes a vast number of bands, individual artist, singers and composers that are not affiliated with the majors or with the independent record industry. The peripheral scene creates large ecosystems of complementary economic activities: video production companies, audio recording studios, transportation networks, booking agents, tour managers, makeup artists, costume designer, internet strategists, and so on.

Original language	English (US)
Title of host publication	Brazil’s Economy
Subtitle of host publication	An Institutional and Sectoral Approach
Editors	Werner Baer, Jerry Dávila, André de Melo Modenesi, Maria da Graça Derengowski Fonseca, Jaques Kerstenetzky
Place of Publication	New York
Publisher	Routledge
Chapter	7
Pages	136-156
ISBN (Electronic)	9781315175140
ISBN (Print)	9781138040373, 9780367667658
DOIs	https://doi.org/10.4324/9781315175140
State	Published - Aug 8 2017

Publication series

Name	Routledge Studies in the Modern World Economy

Online availability

10.4324/9781315175140

Library availability

Discover UIUC Full Text

Brazil's Economy: An Institutional and Sectoral Approach
Baer, W. (Editor), Dávila, W. J. (Editor), de Melo Modenesi, A. (Editor), da Graça Derengowski Fonseca, M. (Editor) & Kerstenetzky, J. (Editor), Aug 8 2017, New York: Routledge. 180 p. (Routledge Studies in the Modern World Economy)
Research output: Book/Report/Conference proceeding › Book

Cite this

Hertzman, M. A., & Lemos, R. (2017). Entrepreneurship and competition in Brazil's music markets: A taxonomy of two eras. In W. Baer, J. Dávila, A. de Melo Modenesi, M. da Graça Derengowski Fonseca, & J. Kerstenetzky (Eds.), Brazil’s Economy: An Institutional and Sectoral Approach (pp. 136-156). (Routledge Studies in the Modern World Economy). Routledge. https://doi.org/10.4324/9781315175140

Entrepreneurship and competition in Brazil's music markets: A taxonomy of two eras. / Hertzman, Marc Adam; Lemos, Ronaldo.
Brazil’s Economy: An Institutional and Sectoral Approach. ed. / Werner Baer; Jerry Dávila; André de Melo Modenesi; Maria da Graça Derengowski Fonseca; Jaques Kerstenetzky. New York: Routledge, 2017. p. 136-156 (Routledge Studies in the Modern World Economy).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Hertzman, MA & Lemos, R 2017, Entrepreneurship and competition in Brazil's music markets: A taxonomy of two eras. in W Baer, J Dávila, A de Melo Modenesi, M da Graça Derengowski Fonseca & J Kerstenetzky (eds), Brazil’s Economy: An Institutional and Sectoral Approach. Routledge Studies in the Modern World Economy, Routledge, New York, pp. 136-156. https://doi.org/10.4324/9781315175140

Hertzman MA, Lemos R. Entrepreneurship and competition in Brazil's music markets: A taxonomy of two eras. In Baer W, Dávila J, de Melo Modenesi A, da Graça Derengowski Fonseca M, Kerstenetzky J, editors, Brazil’s Economy: An Institutional and Sectoral Approach. New York: Routledge. 2017. p. 136-156. (Routledge Studies in the Modern World Economy). doi: 10.4324/9781315175140

Hertzman, Marc Adam ; Lemos, Ronaldo. / Entrepreneurship and competition in Brazil's music markets : A taxonomy of two eras. Brazil’s Economy: An Institutional and Sectoral Approach. editor / Werner Baer ; Jerry Dávila ; André de Melo Modenesi ; Maria da Graça Derengowski Fonseca ; Jaques Kerstenetzky. New York : Routledge, 2017. pp. 136-156 (Routledge Studies in the Modern World Economy).

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Entrepreneurship and competition in Brazil's music markets: A taxonomy of two eras

Abstract

Publication series

Online availability

Library availability

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Research output

Brazil's Economy: An Institutional and Sectoral Approach

Cite this