Entrepreneurship and competition in Brazil’s music markets: A taxonomy of two eras

Marc Hertzman, Ronaldo Lemos

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Two topics central to this volume - entrepreneurship and competition - raise interesting questions when considered within the music industry. What exactly is musical entrepreneurship and how does it compare to other industries? What is the appropriate unit of analysis for studying competition - artists? Record labels? Something else? (How) have these things changed over time? A subtext running through each question is the understanding that music is a business (and also, of course, much more than that). The very inclusion of our chapter in this volume is significant; far too often, scholars treat music as being divorced from professional or financial forces and institutions. Thinking seriously about music's relationship to banking, the auto and airline industries, and other topics considered in this volume promises to sharpen our understanding of music and other topics more familiar to economists, historians, and others.

Original languageEnglish (US)
Title of host publicationBrazil's Economy
Subtitle of host publicationAn Institutional and Sectoral Approach
PublisherTaylor and Francis
Pages136-156
Number of pages21
ISBN (Electronic)9781351705882
ISBN (Print)9781138040373
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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    Hertzman, M., & Lemos, R. (2012). Entrepreneurship and competition in Brazil’s music markets: A taxonomy of two eras. In Brazil's Economy: An Institutional and Sectoral Approach (pp. 136-156). Taylor and Francis. https://doi.org/10.4324/9781315175140