Entrepreneurship and competition in Brazil's music markets: A taxonomy of two eras

Marc Adam Hertzman, Ronaldo Lemos

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter explores entrepreneurship and competitive markets. It discusses the legacy record industry; the independent record industry; decentralized music scenes; and the peripheral music scenes. Today's legacy record industry is hardly the first music sector dominated by a small handful of multi-national conglomerates that leverage capital to control market shares. The companies that comprise Brazil's contemporary Independent Record Industry for the most part mirror the organizational model of – but should not be confused with – today's three majors. They are called independents because they do not affiliate directly with Universal, Sony, or Warner. The decentralized scene includes a vast number of bands, individual artist, singers and composers that are not affiliated with the majors or with the independent record industry. The peripheral scene creates large ecosystems of complementary economic activities: video production companies, audio recording studios, transportation networks, booking agents, tour managers, makeup artists, costume designer, internet strategists, and so on.
Original languageEnglish (US)
Title of host publicationBrazil’s Economy
Subtitle of host publicationAn Institutional and Sectoral Approach
EditorsWerner Baer, Jerry Dávila, André de Melo Modenesi, Maria da Graça Derengowski Fonseca, Jaques Kerstenetzky
Place of PublicationNew York
ISBN (Electronic)9781315175140
ISBN (Print)9781138040373, 9780367667658
StatePublished - Aug 8 2017

Publication series

NameRoutledge Studies in the Modern World Economy


Dive into the research topics of 'Entrepreneurship and competition in Brazil's music markets: A taxonomy of two eras'. Together they form a unique fingerprint.
  • Brazil's Economy: An Institutional and Sectoral Approach

    Baer, W. (ed.), Dávila, W. J. (ed.), de Melo Modenesi, A. (ed.), da Graça Derengowski Fonseca, M. (ed.) & Kerstenetzky, J. (ed.), Aug 8 2017, New York: Routledge. 180 p. (Routledge Studies in the Modern World Economy)

    Research output: Book/Report/Conference proceedingBook

Cite this