TY - JOUR
T1 - Enhancing Aquatic Invasive Species Outreach Through Values-framed Messages
AU - Golebie, Elizabeth J.
AU - van Riper, Carena J.
N1 - Funding Information:
Thanks are extended to the individuals who shared their experiences and knowledge in support of this research process. Funding for this study was provided by the Great Lakes Restoration Initiative, USFWS, Illinois Department of Natural Resources Grant (# CAFWS-144A) and USDA National Institute of Food and Agriculture Hatch program (accession #: 1012211). We would like to thank Greg Hitzroth and Amanda Huegelmann for feedback during various phases of this research, and Cory Suski, Eric Larson, and Brian Quick for valuable comments on an early version of the article.
Publisher Copyright:
© 2022 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2023
Y1 - 2023
N2 - Aquatic invasive species (AIS) pose negative threats to ecosystems and society on a global scale. The unintentional transport of AIS by recreationists who move between waterbodies has prompted outreach campaigns that encourage changes in human behavior. These campaigns have been widely disseminated, however the risks of AIS transport remain high. Thus, evaluations of how these campaigns are being processed by stakeholders are urgently needed. In this study, we tested the persuasive capacity of values-framed messages among recreational water users throughout the U.S. state of Illinois. Results indicated that messages framed to reflect biospheric and altruistic values were most likely to resonate with recreationists. Specifically, participants with strong biospheric values tended to review the message closely when it was aligned with their values, resulting in stronger beliefs about their ability to take action. Implementing values-framing in AIS outreach may ultimately increase support for AIS prevention and lower the risk of spread.
AB - Aquatic invasive species (AIS) pose negative threats to ecosystems and society on a global scale. The unintentional transport of AIS by recreationists who move between waterbodies has prompted outreach campaigns that encourage changes in human behavior. These campaigns have been widely disseminated, however the risks of AIS transport remain high. Thus, evaluations of how these campaigns are being processed by stakeholders are urgently needed. In this study, we tested the persuasive capacity of values-framed messages among recreational water users throughout the U.S. state of Illinois. Results indicated that messages framed to reflect biospheric and altruistic values were most likely to resonate with recreationists. Specifically, participants with strong biospheric values tended to review the message closely when it was aligned with their values, resulting in stronger beliefs about their ability to take action. Implementing values-framing in AIS outreach may ultimately increase support for AIS prevention and lower the risk of spread.
KW - aquatic invasive species prevention
KW - elaboration likelihood model
KW - Message framing
KW - protection motivation theory
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U2 - 10.1080/17524032.2022.2156574
DO - 10.1080/17524032.2022.2156574
M3 - Article
AN - SCOPUS:85144136981
SN - 1752-4032
VL - 17
SP - 67
EP - 86
JO - Environmental Communication
JF - Environmental Communication
IS - 1
ER -