Engaging the dismissive: An assessment of humor-based strategies to support global warming action

Meaghan McKasy; Michael A. Cacciatore; Sara K. Yeo; Jennifer Shiyue Zhang; John Cook; Rhoda Olaleye; Leona Yi Fan Su

doi:10.1177/09636625231186785

Engaging the dismissive: An assessment of humor-based strategies to support global warming action

Meaghan McKasy
, Michael A. Cacciatore
, Sara K. Yeo
, Jennifer Shiyue Zhang
, John Cook
, Rhoda Olaleye
, Leona Yi Fan Su

Research output: Contribution to journal › Article › peer-review

Abstract

This study aims to understand the influence of mirth, anger, and hope, as elicited by messages with different humor types, on support for global warming action, and the potential moderating role of individual climate concern. Although mirth did not significantly vary across the different stimuli, the analysis found that climate concern moderated the influence of hope on support for global warming actions. The implications of these findings, especially for respondents who were least supportive of actions to combat global warming, are discussed.

Original language	English (US)
Pages (from-to)	227-240
Number of pages	14
Journal	Public Understanding of Science
Volume	33
Issue number	2
Early online date	Aug 12 2023
DOIs	https://doi.org/10.1177/09636625231186785
State	Published - Feb 2024

Keywords

climate change
emotion
global warming
mirth
science humor

ASJC Scopus subject areas

Communication
Developmental and Educational Psychology
Arts and Humanities (miscellaneous)

Online availability

10.1177/09636625231186785

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abstract = "This study aims to understand the influence of mirth, anger, and hope, as elicited by messages with different humor types, on support for global warming action, and the potential moderating role of individual climate concern. Although mirth did not significantly vary across the different stimuli, the analysis found that climate concern moderated the influence of hope on support for global warming actions. The implications of these findings, especially for respondents who were least supportive of actions to combat global warming, are discussed.",

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AU - Cook, John

AU - Olaleye, Rhoda

AU - Su, Leona Yi Fan

N1 - The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This material is based on work supported by the National Science Foundation (grant no. DRL-1906864). Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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Engaging the dismissive: An assessment of humor-based strategies to support global warming action

Abstract

Keywords

ASJC Scopus subject areas

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