Engaging the dismissive: An assessment of humor-based strategies to support global warming action

Meaghan McKasy, Michael A. Cacciatore, Sara K. Yeo, Jennifer Shiyue Zhang, John Cook, Rhoda Olaleye, Leona Yi Fan Su

Research output: Contribution to journalArticlepeer-review

Abstract

This study aims to understand the influence of mirth, anger, and hope, as elicited by messages with different humor types, on support for global warming action, and the potential moderating role of individual climate concern. Although mirth did not significantly vary across the different stimuli, the analysis found that climate concern moderated the influence of hope on support for global warming actions. The implications of these findings, especially for respondents who were least supportive of actions to combat global warming, are discussed.

Original languageEnglish (US)
Pages (from-to)227-240
Number of pages14
JournalPublic Understanding of Science
Volume33
Issue number2
Early online dateAug 12 2023
DOIs
StatePublished - Feb 2024

Keywords

  • climate change
  • emotion
  • global warming
  • mirth
  • science humor

ASJC Scopus subject areas

  • Communication
  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)

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