Emotional Contagion and Collective Ritual

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Consumer Behavior
EditorsMichael Solomon, Tina M. Lowrey
Place of PublicationLondon
PublisherRoutledge
StatePublished - 2016

Cite this

Otnes, C. C. (2016). Emotional Contagion and Collective Ritual. In M. Solomon, & T. M. Lowrey (Eds.), The Routledge Companion to Consumer Behavior Routledge.