This research is exploratory, looking to identify emergent patterns of structural change in channel systems in electronic markets. The insights we've gleaned are valuable and useful to both corporate and IT managers, as more and more electronic markets and "electronic market makers" claim the territory between incumbent firms and their customers [1, 2, 6]. Their arrival has left traditional industry participants and channel partners scrambling to identify appropriate strategic responses.
ASJC Scopus subject areas
- Computer Science(all)