Emergent patterns of integration in electronic channel systems

Christoph Schlueter-Langdon, Michael J. Shaw

Research output: Contribution to journalArticlepeer-review

Abstract

This research is exploratory, looking to identify emergent patterns of structural change in channel systems in electronic markets. The insights we've gleaned are valuable and useful to both corporate and IT managers, as more and more electronic markets and "electronic market makers" claim the territory between incumbent firms and their customers [1, 2, 6]. Their arrival has left traditional industry participants and channel partners scrambling to identify appropriate strategic responses.

Original languageEnglish (US)
Pages (from-to)50-55
Number of pages6
JournalCommunications of the ACM
Volume45
Issue number12
DOIs
StatePublished - Dec 2002

ASJC Scopus subject areas

  • Computer Science(all)

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