Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates

Keyphrases

• Schematic Processing 100%
• Women Candidates 100%
• Emotional Response 33%
• Content Domains 33%
• Gender Schema Theory 33%
• Television Commercials 33%
• Campaign Activity 33%
• Attack Ads 33%
• Candidate Gender 33%

Psychology

• Gender Schema Theory 100%