Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective

Keyphrases

• Construal Level 100%
• Regulatory Focus 100%
• Message Framing 100%
• Charity Advertising 100%
• Emotional State 33%
• Positive Emotions 33%
• Negative Emotions 33%
• Regulatory Focus Theory 33%
• Favorable Attitude 33%
• Mood Condition 33%
• Construal Level Theory 33%
• Charitable Donations 33%
• Categorization Models 33%
• Food Banks 33%
• Linguistic Classification 33%
• Donation Appeals 33%
• Promotion Framing 33%

Psychology

• Mood 100%
• Construal 100%
• Negative Mood 50%
• Mindset 50%
• Regulatory Focus Theory 50%