Economics and marketing

Steven T. Sonka, Karen L. Bender, Donna K. Fisher

Research output: Chapter in Book/Report/Conference proceedingChapter


Global economic growth is one of the key strategic issues for the soybean sector. This chapter describes today’s marketplace for soybean and examines key forces likely to shape the soybean marketplace of tomorrow. The description of today’s marketplace includes global dimensions of production and utilization as well as the patterns that have emerged to lead to today’s setting. The chapter considers two of these forces in detail. One force is the future need for protein, in the context of future levels of global population, income, and malnutrition. The second of two forces shaping the future evolution of the soybean market is the pressure for change in the commodity marketing system. The chapter also describes a social construction model that incorporates a richer set of parameters necessary to better understand the array of possible outcomes for commodity markets, and the social groups that may influence the final outcome.

Original languageEnglish (US)
Title of host publicationSoybeans
Subtitle of host publicationImprovement, Production, and Uses
EditorsRichard M Shibles, James E Harper, Richard F Wilson, Randy C Shoemaker
Number of pages29
ISBN (Electronic)9780891182665
ISBN (Print)9780891181545
StatePublished - Dec 12 2016


  • Commodity marketing system
  • Global economic growth
  • Global population
  • Income growth
  • Malnutrition
  • Social construction model
  • Social groups
  • Soybean marketplace

ASJC Scopus subject areas

  • General Engineering
  • General Agricultural and Biological Sciences


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