Economic models of sponsored content in wireless networks with uncertain demand

Matthew Andrews, Ulas Ozen, Martin I. Reiman, Qiong Wang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The interaction of a content provider with end users on an infrastructure platform built and maintained by a service provider can be viewed as a two-sided market. Content sponsoring, i.e., charging the content provider instead of viewers for resources consumed in viewing the content, can benefit all parties involved. Without being charged directly or having it counted against their monthly data quotas, end users will view more content, allowing the content provider to generate more advertising revenue, extracted by the service provider to subsidize its investment and operation of the network infrastructure.

Original languageEnglish (US)
Title of host publication2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013
PublisherIEEE Computer Society
Pages345-350
Number of pages6
ISBN (Print)9781479900565
DOIs
StatePublished - Jan 1 2013
Event2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013 - Turin, Italy
Duration: Apr 14 2013Apr 19 2013

Publication series

Name2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013

Other

Other2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013
CountryItaly
CityTurin
Period4/14/134/19/13

ASJC Scopus subject areas

  • Computer Networks and Communications

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