Economic models of sponsored content in wireless networks with uncertain demand

Matthew Andrews; Ulas Ozen; Martin I. Reiman; Qiong Wang

doi:10.1109/INFCOMW.2013.6562872

Economic models of sponsored content in wireless networks with uncertain demand

Matthew Andrews, Ulas Ozen, Martin I. Reiman, Qiong Wang

Industrial and Enterprise Systems Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The interaction of a content provider with end users on an infrastructure platform built and maintained by a service provider can be viewed as a two-sided market. Content sponsoring, i.e., charging the content provider instead of viewers for resources consumed in viewing the content, can benefit all parties involved. Without being charged directly or having it counted against their monthly data quotas, end users will view more content, allowing the content provider to generate more advertising revenue, extracted by the service provider to subsidize its investment and operation of the network infrastructure.

Original language	English (US)
Title of host publication	2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013
Publisher	IEEE Computer Society
Pages	345-350
Number of pages	6
ISBN (Print)	9781479900565
DOIs	https://doi.org/10.1109/INFCOMW.2013.6562872
State	Published - 2013
Event	2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013 - Turin, Italy Duration: Apr 14 2013 → Apr 19 2013

Publication series

Name	2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013

Other

Other	2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013
Country/Territory	Italy
City	Turin
Period	4/14/13 → 4/19/13

ASJC Scopus subject areas

Computer Networks and Communications

Online availability

10.1109/INFCOMW.2013.6562872

Library availability

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Andrews, M., Ozen, U., Reiman, M. I., & Wang, Q. (2013). Economic models of sponsored content in wireless networks with uncertain demand. In 2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013 (pp. 345-350). [6562872] (2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013). IEEE Computer Society. https://doi.org/10.1109/INFCOMW.2013.6562872

Economic models of sponsored content in wireless networks with uncertain demand. / Andrews, Matthew; Ozen, Ulas; Reiman, Martin I. et al.
2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013. IEEE Computer Society, 2013. p. 345-350 6562872 (2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Andrews, M, Ozen, U, Reiman, MI & Wang, Q 2013, Economic models of sponsored content in wireless networks with uncertain demand. in 2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013., 6562872, 2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013, IEEE Computer Society, pp. 345-350, 2013 IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2013, Turin, Italy, 4/14/13. https://doi.org/10.1109/INFCOMW.2013.6562872

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Economic models of sponsored content in wireless networks with uncertain demand

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