Eating better for less: A national discount program for healthy food purchases in South Africa

Ruopeng An, Deepak Patel, Darren Segal, Roland Sturm

Research output: Contribution to journalArticlepeer-review

Abstract

Objectives: To examine whether reducing prices for healthy food purchases leads to changes in self-reported measures of food consumption and weight status. Methods: Repeated surveys of about 350,000 HealthyFood participants and nonparticipants. Results: Program participation is associated with more consumption of fruits/vegetables and whole-grain foods and less consumption of high sugar/salt foods, fried foods, processed meats, and fast food. There is no strong evidence that participation reduces obesity. Conclusions: A substantial price intervention might be effective in improving diets. Copyright (c) PNG Publications. All rights reserved.

Original languageEnglish (US)
Pages (from-to)56-61
Number of pages6
JournalAmerican journal of health behavior
Volume37
Issue number1
DOIs
StatePublished - Jan 2013

Keywords

  • Diet
  • Discount
  • Financial incentive
  • Obesity

ASJC Scopus subject areas

  • Health(social science)
  • Social Psychology
  • Public Health, Environmental and Occupational Health

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