Don't hide in the crowd! Increasing social transparency between peer workers improves crowdsourcing outcomes

Shih Wen Huang, Wai Tat Fu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper studied how social transparency and different peer-dependent reward schemes (i.e., individual, teamwork, and competition) affect the outcomes of crowdsourcing. The results showed that when social transparency was increased by asking otherwise anonymous workers to share their demographic information (e.g., name, nationality) to the paired worker, they performed significantly better. A more detailed analysis showed that in a teamwork reward scheme, in which the reward of the paired workers depended only on the collective outcomes, increasing social transparency could offset effects of social loafing by making them more accountable to their teammates. In a competition reward scheme, in which workers competed against each other and the reward depended on how much they outperformed their opponent, increasing social transparency could augment effects of social facilitation by providing more incentives for them to outperform their opponent. The results suggested that a careful combination of methods that increase social transparency and different reward schemes can significantly improve crowdsourcing outcomes.

Original languageEnglish (US)
Title of host publicationCHI 2013
Subtitle of host publicationChanging Perspectives, Conference Proceedings - The 31st Annual CHI Conference on Human Factors in Computing Systems
Pages621-630
Number of pages10
DOIs
StatePublished - 2013
Event31st Annual CHI Conference on Human Factors in Computing Systems: Changing Perspectives, CHI 2013 - Paris, France
Duration: Apr 27 2013May 2 2013

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other31st Annual CHI Conference on Human Factors in Computing Systems: Changing Perspectives, CHI 2013
Country/TerritoryFrance
CityParis
Period4/27/135/2/13

Keywords

  • Crowdsourcing
  • Human computation
  • Social facilitation
  • Social loafing
  • Social transparency

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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