Does excessive buying for self relate to spending on pets?

Nancy M. Ridgway, Monika Kukar-Kinney, Kent B. Monroe, Emily Chamberlin

Research output: Contribution to journalArticlepeer-review

Abstract

Using two studies, this article explores how a tendency to buy excessively for self relates to spending on one's pet. Existing research on excessive buying reports that these buyers spend money primarily on themselves. Excessive buying is the tendency to be preoccupied with buying and, consequently, to buy relatively more and more often than others. The first study, using a qualitative research approach, provides insights into the relationship of excessive buying for self and for pets. This study reveals that excessive buyers consider their pets as full family members and extensions of themselves. The second study, a national survey conducted via the Internet, provides a quantitative test of the relationship between excessive buying for self and spending on pets. Respondents who score high on an excessive buying index also tend to spend more on their pets for toys, food treats, clothing, accessories, and grooming products.

Original languageEnglish (US)
Pages (from-to)392-396
Number of pages5
JournalJournal of Business Research
Volume61
Issue number5
DOIs
StatePublished - May 2008
Externally publishedYes

Keywords

  • Excessive buying
  • Focus group
  • Internet sample
  • Pet spending
  • Pets

ASJC Scopus subject areas

  • Marketing

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