Fingerprint
Dive into the research topics of 'Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Nancy Wong, Aric Rindfleisch, James E. Burroughs
Research output: Contribution to journal › Article › peer-review