Do men heal more when in drag? Conflicting identity cues between user and avatar

Nick Yee, Nicolas Ducheneaut, Mike Yao, Les Nelson

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Studies in the Proteus Effect have shown that users conform to stereotypes associated with their avatar's appearance. In this study, we used longitudinal behavioral data from 1, 040 users in a virtual world to examine the behavioral outcome of conflicting gender cues between user and avatar. We found that virtual gender had a significant effect on in-game behaviors for both healing and player-vs-player activity.

Original languageEnglish (US)
Title of host publicationCHI 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts
PublisherAssociation for Computing Machinery
Number of pages4
ISBN (Print)9781450302289
StatePublished - 2011
Externally publishedYes

Publication series

NameConference on Human Factors in Computing Systems - Proceedings


  • Avatar
  • Gender
  • Identity
  • Proteus effect
  • Stereotypes

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design


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