Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design

Wei Yu Kevin Chiang, Dilip Chhajed, James D. Hess

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design'. Together they form a unique fingerprint.

Keyphrases

Engineering

Social Sciences

Economics, Econometrics and Finance