Direct Democracy and Funding for Public Park and Recreation Services: Consumer Confidence and Support for Greenspace Ballot Initiatives

Maintaining or increasing tax-based allocations is a strategic imperative for many public park and recreation agencies. Some agencies have the capacity to do so by sponsoring ballot initiatives proposing property tax increases in support of operational and capital expenses. In this manuscript we investigate the role of beliefs about the economy in shaping perceptions of such “greenspace ballot initiatives.” Specifically, we examine whether attitudes toward, and support for, greenspace ballot initiatives vary according to an individual’s willingness to buy—operationalized as their consumer confidence. Our results indicate that—independent of income—voters with higher levels of consumer confidence feel more positively toward ballot initiatives that would raise their property taxes to support public parks and recreation, and are more likely to vote in favor of them. We conclude by discussing potential implications for decision makers and future research efforts.