Did You Notice the Ads? Examining the Influence of Telepresence and User Control on the Effectiveness of Embedded Billboard Ads in a VR Racing Game

Yanyun Wang, Mike Zhengyu Yao

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'Did You Notice the Ads? Examining the Influence of Telepresence and User Control on the Effectiveness of Embedded Billboard Ads in a VR Racing Game'. Together they form a unique fingerprint.

Keyphrases

Psychology