Development and application of the leadership archetype questionnaire

Manfred F.R. Kets de Vries, Pierre Vrignaud, Anupam Agrawal, Elizabeth Florent-Treacy

Research output: Contribution to journalArticlepeer-review


The leadership assessment questionnaire (LAQ) is a 360 degree survey instrument designed to help organizational leaders identify their own style of leadership and formulate appropriate development objectives. It is designed to provide avenues for development of an executive team in which multiple leadership archetypes are represented. The LAQ is based on eight leadership archetypes - strategist, change-catalyst, transactor, builder, innovator, processor, coach, and communicator. These archetypes are representations of ways of leading in a complex organizational environment. In this article, we discuss the development, design, and psychometric analysis of the LAQ. We detail the conceptual foundations of the questionnaire and the psychometric methods used to confirm the validity and reliability of the instrument. We conclude with avenues for future research.

Original languageEnglish (US)
Pages (from-to)2848-2863
Number of pages16
JournalInternational Journal of Human Resource Management
Issue number15
StatePublished - Dec 2010
Externally publishedYes


  • 360 degree survey instrument
  • Character
  • Executive role configuration
  • Leadership archetype
  • Leadership archetype questionnaire team
  • Leadership behavior

ASJC Scopus subject areas

  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Management of Technology and Innovation


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