Based on an empirical analysis, this paper presents models of the determinants of consumers' perceptions of health and safety risks of eight frequently used products. Using eight variables that have been postulated by researchers to be determinants of perceived risk, multiple linear regression models were developed for each product. These models indicate that different products have different determinants of perceived risk.
|Original language||English (US)|
|Number of pages||21|
|Journal||Journal of Consumer Affairs|
|State||Published - Jan 1 1994|
ASJC Scopus subject areas
- Sociology and Political Science
- Economics, Econometrics and Finance(all)