Determinants of coattail voting

Recent studies have demonstrated the continuing importance of presidential coattails for U.S. House elections, but little is known regarding what factors increase or decrease the individual tendency toward coattail voting. Several possible determinants of coattail voting are examined in this paper. Analysis of data from the 1984 South Bend Study reveals that the magnitude of presidential coattails is affected by the strength of evaluations of the presidential candidates, the voter's sensitivity to the local political scene, and the political climate of the voter's neighborhood. Interest in the 1984 campaign was not found to influence coattail voting.