Designing Media Messages About Health and Nutrition: What Strategies Are Most Effective?

Research output: Contribution to journalArticlepeer-review

Abstract

This report focuses on how to design media messages about nutrition that will persuade people to adopt healthful behaviors. The Elaboration Likelihood Model (ELM) is used as a theoretical framework to explore different information-processing modes that individuals employ in a variety of communication situations. Studies from the fields of communication and psychology are briefly reviewed, with a focus on the source and message strategies that are most likely to persuade different types of audiences to change their nutritional attitudes and behaviors.

Original languageEnglish (US)
Pages (from-to)S13-S19
JournalJournal of Nutrition Education and Behavior
Volume39
Issue number2 SUPPL.
DOIs
StatePublished - Mar 1 2007

Keywords

  • Media effects
  • message factors
  • persuasion
  • processing style
  • source factors

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Nutrition and Dietetics

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