Abstract
Products that surround us have a profound impact upon our lives. When they empower us to complete daily tasks with ease, speed, and dignity they contribute to our well-being and independence. When they generate negative experiences, they can strip us of dignity and erode our independence. Many companies confuse age with ability, which can diminish the value of the final product. This chapter discusses two techniques that address ability by adding empathy to the design process. Real People targets specific individuals. Empathic Modeling simulates physical challenges that designers can experience for themselves.
| Original language | English (US) |
|---|---|
| Title of host publication | The Silver Market Phenomenon (Second Edition) |
| Subtitle of host publication | Marketing and Innovation in the Aging Society |
| Publisher | Springer |
| Pages | 91-100 |
| Number of pages | 10 |
| ISBN (Print) | 9783642143373 |
| DOIs | |
| State | Published - 2011 |
Keywords
- Rheumatoid arthritis
- Customer relationship management
- design team
- real people
- universal design
ASJC Scopus subject areas
- General Business, Management and Accounting
- Economics, Econometrics and Finance(all)