Designing for everyone, one person at a time

Deana C McDonagh, Dan Formosa

Research output: Chapter in Book/Report/Conference proceedingChapter


Products that surround us have a profound impact upon our lives. When they empower us to complete daily tasks with ease, speed, and dignity they contribute to our well-being and independence. When they generate negative experiences, they can strip us of dignity and erode our independence. Many companies confuse age with ability, which can diminish the value of the final product. This chapter discusses two techniques that address ability by adding empathy to the design process. Real People targets specific individuals. Empathic Modeling simulates physical challenges that designers can experience for themselves.

Original languageEnglish (US)
Title of host publicationThe Silver Market Phenomenon (Second Edition)
Subtitle of host publicationMarketing and Innovation in the Aging Society
Number of pages10
ISBN (Print)9783642143373
StatePublished - 2011


  • Rheumatoid arthritis
  • Customer relationship management
  • design team
  • real people
  • universal design

ASJC Scopus subject areas

  • General Business, Management and Accounting
  • Economics, Econometrics and Finance(all)


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