Desarrollo de confianza a través de interfaces de persuasión cooperativa

Trust is a key factor when it comes to making an agreement between parties in negotiation or conflict. Reaching minimal levels of trust when the reputation of the other party is a gradual process that depends on the information provided during pronouncements and mutual actions. In this paper, we present a model for trust mediation between two parties named Trust Balance, which measures the level of conjoint honesty and conviction. We also show graphics representing the balance of trust through a visual interface in a virtual mediator trying to persuade two strangers to trust each other in a competitive and excluding context. The persuasion mechanism depends directly on the interface design that shows both parties how far or close they are to reach optimal balance without compromising the asymmetry of the information.

Results of exploratory experiments reveal that the interface reduces the time both parties take to cross the trust threshold, but, sometimes, it also constrains them due to the risks of being deceived. Experiments also showed some aspects of human morality that emerge with the possibility of deceiving or being deceived.