Demographics and industry returns

Stefano DellaVigna, Joshua M. Pollet

Research output: Contribution to journalArticlepeer-review

Abstract

How do investors respond to predictable shifts in profitability? We consider how demographic shifts affect profits and returns across industries. Cohort size fluctuations produce forecastable demand changes for age-sensitive sectors, such as toys, bicycles, beer, life insurance, and nursing homes. These demand changes are predictable once a specific cohort is born. We use lagged consumption and demographic data to forecast future consumption demand growth induced by changes in age structure. We find that demand forecasts predict profitability by industry. Moreover, forecast demand changes five to ten years in the future predict annual industry stock returns. One additional percentage point of annualized demand growth due to demographics predicts a 5 to 10 percentage point increase in annual abnormal industry stock returns. However, forecasted demand changes over shorter horizons do not predict stock returns. A trading strategy exploiting demographic information earns an annualized risk-adjusted return of approximately 6 percent. We present a model of inattention to information about the distant future that is consistent with the findings. We also discuss alternative explanations, including omitted risk-based factors.

Original languageEnglish (US)
Pages (from-to)1667-1702
Number of pages36
JournalAmerican Economic Review
Volume97
Issue number5
DOIs
StatePublished - Dec 2007

ASJC Scopus subject areas

  • Economics and Econometrics

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