Data-driven contextual valence shifter quantification for multi-theme sentiment analysis

Hongkun Yu, Jingbo Shang, Meichun Hsu, Malú Castellanos, Jiawei Han

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Users often write reviews on different themes involving linguistic structures with complex sentiments. The sentiment polarity of a word can be different across themes. Moreover, contextual valence shifters may change sentiment polarity depending on the contexts that they appear in. Both challenges cannot be modeled effectively and explicitly in traditional sentiment analysis. Studying both phenomena requires multi-theme sentiment analysis at the word level, which is very interesting but significantly more challenging than overall polarity classification. To simultaneously resolve the multi-theme and sentiment shifting problems, we propose a data-driven framework to enable both capabilities: (1) polarity predictions of the same word in reviews of different themes, and (2) discovery and quantification of contextual valence shifters. The framework formulates multi-theme sentiment by factorizing the review sentiments with theme/word embeddings and then derives the shifter effect learning problem as a logistic regression. The improvement of sentiment polarity classification accuracy demonstrates not only the importance of multi-theme and sentiment shifting, but also effectiveness of our framework. Human evaluations and case studies further show the success of multi-theme word sentiment predictions and automatic effect quantification of contextual valence shifters.

Original languageEnglish (US)
Title of host publicationCIKM 2016 - Proceedings of the 2016 ACM Conference on Information and Knowledge Management
PublisherAssociation for Computing Machinery
Pages939-948
Number of pages10
ISBN (Electronic)9781450340731
DOIs
StatePublished - Oct 24 2016
Event25th ACM International Conference on Information and Knowledge Management, CIKM 2016 - Indianapolis, United States
Duration: Oct 24 2016Oct 28 2016

Publication series

NameInternational Conference on Information and Knowledge Management, Proceedings
Volume24-28-October-2016

Other

Other25th ACM International Conference on Information and Knowledge Management, CIKM 2016
CountryUnited States
CityIndianapolis
Period10/24/1610/28/16

Keywords

  • Multi-theme
  • Sentiment analysis
  • Sentiment shifting

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business, Management and Accounting(all)

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