Disney World has long been at the forefront of technological adoption. Walt Disney theme parks implement emerging technologies before other consumer or public spaces and innovates new uses for existing technologies. In contrast to public contexts with representative governance, Disney World is both a prototype and a functioning quasi-public smart city, wherein a private actor controls ICT adoption and data governance. As cities increasingly partner with private corporations in pursuit of smart systems, Disney provides a glimpse into a future of smart city practice. In this paper, we explore normative perceptions of data handling practices within Walt Disney World and discuss contextual differences from conventional cities. We consider what can be learned about privacy, surveillance, and innovation for other public applications, stressing the limitations of and potential social harms from Disney as a model for public services.