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Customer co-creation: A typology and research agenda
Matthew S. O'Hern
,
Aric Rindfleisch
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Keyphrases
Agenda for Future Research
100%
Buyers
100%
Co-creation Process
100%
Conceptual Typology
100%
Customer Co-creation
100%
Emergent Paradigm
100%
Marketing Practices
100%
Marketing Thought
100%
New Product Development
100%
Traditional Marketing
100%
Traditional Paradigm
100%
Social Sciences
Co-Creation
100%
Simultaneous Engineering
50%