Culture, imagined audience, and language choices of multilingual Chinese and Korean students on facebook

Ha Kyung Kong; Y. Wayne Wu; Brian Bailey; Karrie Karahalios

doi:10.1007/978-3-319-27433-1_1

Culture, imagined audience, and language choices of multilingual Chinese and Korean students on facebook

Ha Kyung Kong, Y. Wayne Wu, Brian Bailey, Karrie Karahalios

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Multilingual users of social networking sites (SNSs) write in different languages for various reasons. In this paper, we explore the language choice of multilingual Chinese and Korean students studying in the United States on Facebook. We survey the effects of collectivist culture, imagined audience, and language proficiency on their language choice. Results show that multilingual users use language for dividing and filtering their imagined audience. Culture played two contrasting roles; users wanted to share their culture in English but share their emotions in their native language. Through this work, we hope to portray language choice not as a tool for exclusion but of consideration for the potential audience and adherence to one’s culture.

Original language	English (US)
Title of host publication	Social Informatics - 7th International Conference, SocInfo 2015, Proceedings
Editors	Tie-Yan Liu, Wenwu Zhu, Christie Napa Scollon
Publisher	Springer
Pages	1-16
Number of pages	16
ISBN (Print)	9783319274324
DOIs	https://doi.org/10.1007/978-3-319-27433-1_1
State	Published - 2015
Event	7th International Conference on Social Informatics, SocInfo 2015 - Beijing, China Duration: Dec 9 2015 → Dec 12 2015

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9471
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	7th International Conference on Social Informatics, SocInfo 2015
Country/Territory	China
City	Beijing
Period	12/9/15 → 12/12/15

ASJC Scopus subject areas

Theoretical Computer Science
Computer Science(all)

Online availability

10.1007/978-3-319-27433-1_1

Library availability

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Kong, H. K., Wu, Y. W., Bailey, B., & Karahalios, K. (2015). Culture, imagined audience, and language choices of multilingual Chinese and Korean students on facebook. In T-Y. Liu, W. Zhu, & C. N. Scollon (Eds.), Social Informatics - 7th International Conference, SocInfo 2015, Proceedings (pp. 1-16). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9471). Springer. https://doi.org/10.1007/978-3-319-27433-1_1

Culture, imagined audience, and language choices of multilingual Chinese and Korean students on facebook. / Kong, Ha Kyung; Wu, Y. Wayne; Bailey, Brian et al.

Social Informatics - 7th International Conference, SocInfo 2015, Proceedings. ed. / Tie-Yan Liu; Wenwu Zhu; Christie Napa Scollon. Springer, 2015. p. 1-16 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9471).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Kong, HK, Wu, YW, Bailey, B & Karahalios, K 2015, Culture, imagined audience, and language choices of multilingual Chinese and Korean students on facebook. in T-Y Liu, W Zhu & CN Scollon (eds), Social Informatics - 7th International Conference, SocInfo 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9471, Springer, pp. 1-16, 7th International Conference on Social Informatics, SocInfo 2015, Beijing, China, 12/9/15. https://doi.org/10.1007/978-3-319-27433-1_1

Kong HK, Wu YW, Bailey B , Karahalios K. Culture, imagined audience, and language choices of multilingual Chinese and Korean students on facebook. In Liu T-Y, Zhu W, Scollon CN, editors, Social Informatics - 7th International Conference, SocInfo 2015, Proceedings. Springer. 2015. p. 1-16. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-27433-1_1

Kong, Ha Kyung ; Wu, Y. Wayne ; Bailey, Brian et al. / Culture, imagined audience, and language choices of multilingual Chinese and Korean students on facebook. Social Informatics - 7th International Conference, SocInfo 2015, Proceedings. editor / Tie-Yan Liu ; Wenwu Zhu ; Christie Napa Scollon. Springer, 2015. pp. 1-16 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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AB - Multilingual users of social networking sites (SNSs) write in different languages for various reasons. In this paper, we explore the language choice of multilingual Chinese and Korean students studying in the United States on Facebook. We survey the effects of collectivist culture, imagined audience, and language proficiency on their language choice. Results show that multilingual users use language for dividing and filtering their imagined audience. Culture played two contrasting roles; users wanted to share their culture in English but share their emotions in their native language. Through this work, we hope to portray language choice not as a tool for exclusion but of consideration for the potential audience and adherence to one’s culture.

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Culture, imagined audience, and language choices of multilingual Chinese and Korean students on facebook

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