@inproceedings{d05a8f34e352481a8bf1f71cd0e9a27a,
title = "Culture, imagined audience, and language choices of multilingual Chinese and Korean students on facebook",
abstract = "Multilingual users of social networking sites (SNSs) write in different languages for various reasons. In this paper, we explore the language choice of multilingual Chinese and Korean students studying in the United States on Facebook. We survey the effects of collectivist culture, imagined audience, and language proficiency on their language choice. Results show that multilingual users use language for dividing and filtering their imagined audience. Culture played two contrasting roles; users wanted to share their culture in English but share their emotions in their native language. Through this work, we hope to portray language choice not as a tool for exclusion but of consideration for the potential audience and adherence to one{\textquoteright}s culture.",
author = "Kong, {Ha Kyung} and Wu, {Y. Wayne} and Brian Bailey and Karrie Karahalios",
year = "2015",
month = jan,
day = "1",
doi = "10.1007/978-3-319-27433-1_1",
language = "English (US)",
isbn = "9783319274324",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer-Verlag",
pages = "1--16",
editor = "Tie-Yan Liu and Wenwu Zhu and Scollon, {Christie Napa}",
booktitle = "Social Informatics - 7th International Conference, SocInfo 2015, Proceedings",
note = "7th International Conference on Social Informatics, SocInfo 2015 ; Conference date: 09-12-2015 Through 12-12-2015",
}