TY - GEN
T1 - Culture, imagined audience, and language choices of multilingual Chinese and Korean students on facebook
AU - Kong, Ha Kyung
AU - Wu, Y. Wayne
AU - Bailey, Brian
AU - Karahalios, Karrie
N1 - Publisher Copyright:
© Springer International Publishing Switzerland 2015.
PY - 2015
Y1 - 2015
N2 - Multilingual users of social networking sites (SNSs) write in different languages for various reasons. In this paper, we explore the language choice of multilingual Chinese and Korean students studying in the United States on Facebook. We survey the effects of collectivist culture, imagined audience, and language proficiency on their language choice. Results show that multilingual users use language for dividing and filtering their imagined audience. Culture played two contrasting roles; users wanted to share their culture in English but share their emotions in their native language. Through this work, we hope to portray language choice not as a tool for exclusion but of consideration for the potential audience and adherence to one’s culture.
AB - Multilingual users of social networking sites (SNSs) write in different languages for various reasons. In this paper, we explore the language choice of multilingual Chinese and Korean students studying in the United States on Facebook. We survey the effects of collectivist culture, imagined audience, and language proficiency on their language choice. Results show that multilingual users use language for dividing and filtering their imagined audience. Culture played two contrasting roles; users wanted to share their culture in English but share their emotions in their native language. Through this work, we hope to portray language choice not as a tool for exclusion but of consideration for the potential audience and adherence to one’s culture.
UR - http://www.scopus.com/inward/record.url?scp=84951871020&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84951871020&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-27433-1_1
DO - 10.1007/978-3-319-27433-1_1
M3 - Conference contribution
AN - SCOPUS:84951871020
SN - 9783319274324
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 1
EP - 16
BT - Social Informatics - 7th International Conference, SocInfo 2015, Proceedings
A2 - Liu, Tie-Yan
A2 - Zhu, Wenwu
A2 - Scollon, Christie Napa
PB - Springer
T2 - 7th International Conference on Social Informatics, SocInfo 2015
Y2 - 9 December 2015 through 12 December 2015
ER -