Culture and consumer behavior: The role of horizontal and vertical cultural factors

Keyphrases

• Cultural Factors 100%
• Consumer Behaviour 100%
• Service Provider 50%
• Cultural Contexts 50%
• Concept of Power 50%
• Personal Goals 50%
• Personal Values 50%
• Horizontal-vertical 50%
• Cultural Orientation 50%
• Horizontal Individualism 50%
• Culture Influence 50%
• Normative Expectations 50%
• Vertical Individualism 50%
• Vertical Collectivism 50%
• Exercise of Power 50%

Social Sciences

• Cultural Factor 100%
• Consumer Behavior 100%
• Normativity 50%
• Collectivism 50%
• Service Provider 50%

Psychology

• Consumer Behavior 100%
• Collectivism 50%