Culture and consumer behavior

Carlos J. Torelli; María A. Rodas; Pascale Lahoud

doi:10.1007/978-3-319-65091-3_4

Culture and consumer behavior

Carlos J. Torelli, María A. Rodas, Pascale Lahoud

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

In this chapter, we review academic research on how culture impacts consumer behavior and persuasion. We focus on findings related to the two most common approaches used to model the behavior of cross-cultural consumers: the cultural syndromes approach and the dynamic constructivist theory of culture. We close the chapter by outlining a future agenda for research in cross-cultural consumer behavior.

Original language	English (US)
Title of host publication	Cross Cultural Issues in Consumer Science and Consumer Psychology
Subtitle of host publication	Current Perspectives and Future Directions
Publisher	Springer
Pages	49-68
Number of pages	20
ISBN (Electronic)	9783319650913
ISBN (Print)	9783319650906
DOIs	https://doi.org/10.1007/978-3-319-65091-3_4
State	Published - Jan 1 2017

Keywords

Branding
Consumer behavior
Culture
Persuasion

ASJC Scopus subject areas

General Economics, Econometrics and Finance
General Business, Management and Accounting
General Psychology

Online availability

10.1007/978-3-319-65091-3_4

Library availability

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Culture and consumer behavior

Abstract

Keywords

ASJC Scopus subject areas

Online availability

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