Culture, Affect, and Social Influence in Decision-Making Groups

Lu Wang, Lorna Doucet, Gregory Northcraft

Research output: Chapter in Book/Report/Conference proceedingChapter


Although social influence plays an important role in organizational groups, past findings regarding culture's impact on social influence have been scarce and inconsistent. Past research has found that people from collectivist cultures are more susceptible to social influence, while other studies have found the opposite or no effect. One major weakness of prior research on social influence is the predominantly cognitive orientation that has underemphasized the role of affect in culture's impact on social influence. We address this weakness by outlining an affective model of social influence, thereby expanding our understanding of social influence in multicultural decision-making groups.

Original languageEnglish (US)
Title of host publicationNational Culture and Groups
EditorsYa-Ru Chen
Number of pages26
StatePublished - 2006

Publication series

NameResearch on Managing Groups and Teams
ISSN (Print)1534-0856

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Organizational Behavior and Human Resource Management


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