Cultural challenges in social marketing of condoms in Malawi

Jayati Ghosh, Maureen Chirwa, Ezekiel Kalipeni

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMarketing Management and Strategy
Subtitle of host publicationAn African Casebook
PublisherTaylor and Francis
Pages32-53
Number of pages22
ISBN (Print)9780203071663
DOIs
StatePublished - Dec 1 2013
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

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