Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction

Marcus Liljenberg; Kathy Tian; Mike Yao

doi:10.1007/978-3-030-30712-7_6

Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction

Marcus Liljenberg, Kathy Tian, Mike Yao

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

In this paper, the authors examine how cultural background informs human-computer-interactions, particularly as pertaining to user experience (UX) and user interface design (UI). Prior studies suggest that East Asians are more likely to process information holistically while Westerners tend to engage with visual stimuli analytically. It is believed that such differences in information processing may inform web design and user experience as well. In this research, the authors took inspiration from a news site from China (i.e., QQ.com ), reflective of holistic thinking, and a Western-based news site (i.e., BBC.com ), representing analytical thinking, to investigate how the design of these pages would affect the perceived user experience. We find that both Chinese and Western participants found the design of the BBC site to be more aesthetically appealing. However, Chinese participants exhibited greater ease of navigation relative to Western participants on the QQ-inspired site.

Original language	English (US)
Title of host publication	HCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings
Editors	Constantine Stephanidis, Margherita Antona
Publisher	Springer
Pages	39-45
Number of pages	7
ISBN (Print)	9783030307110
DOIs	https://doi.org/10.1007/978-3-030-30712-7_6
State	Published - 2019
Event	21st International Conference on Human Computer Interaction, HCII 2019 - Orlando, United States Duration: Jul 26 2019 → Jul 31 2019

Publication series

Name	Communications in Computer and Information Science
Volume	1088
ISSN (Print)	1865-0929
ISSN (Electronic)	1865-0937

Conference

Conference	21st International Conference on Human Computer Interaction, HCII 2019
Country/Territory	United States
City	Orlando
Period	7/26/19 → 7/31/19

Keywords

Cross-culture
Holistic and analytical processing
User experience

ASJC Scopus subject areas

General Computer Science
General Mathematics

Online availability

10.1007/978-3-030-30712-7_6

Library availability

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Liljenberg, M., Tian, K., & Yao, M. (2019). Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction. In C. Stephanidis, & M. Antona (Eds.), HCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings (pp. 39-45). (Communications in Computer and Information Science; Vol. 1088). Springer. https://doi.org/10.1007/978-3-030-30712-7_6

Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction. / Liljenberg, Marcus; Tian, Kathy; Yao, Mike.
HCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings. ed. / Constantine Stephanidis; Margherita Antona. Springer, 2019. p. 39-45 (Communications in Computer and Information Science; Vol. 1088).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Liljenberg, M, Tian, K & Yao, M 2019, Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction. in C Stephanidis & M Antona (eds), HCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings. Communications in Computer and Information Science, vol. 1088, Springer, pp. 39-45, 21st International Conference on Human Computer Interaction, HCII 2019, Orlando, United States, 7/26/19. https://doi.org/10.1007/978-3-030-30712-7_6

Liljenberg M, Tian K, Yao M. Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction. In Stephanidis C, Antona M, editors, HCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings. Springer. 2019. p. 39-45. (Communications in Computer and Information Science). doi: 10.1007/978-3-030-30712-7_6

Liljenberg, Marcus ; Tian, Kathy ; Yao, Mike. / Cross-Cultural User Design : Divergences in Chinese and Western Human Computer Interface Interaction. HCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings. editor / Constantine Stephanidis ; Margherita Antona. Springer, 2019. pp. 39-45 (Communications in Computer and Information Science).

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Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Online availability

Library availability

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