Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction

Marcus Liljenberg, Kathy Tian, Mike Yao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In this paper, the authors examine how cultural background informs human-computer-interactions, particularly as pertaining to user experience (UX) and user interface design (UI). Prior studies suggest that East Asians are more likely to process information holistically while Westerners tend to engage with visual stimuli analytically. It is believed that such differences in information processing may inform web design and user experience as well. In this research, the authors took inspiration from a news site from China (i.e., QQ.com ), reflective of holistic thinking, and a Western-based news site (i.e., BBC.com ), representing analytical thinking, to investigate how the design of these pages would affect the perceived user experience. We find that both Chinese and Western participants found the design of the BBC site to be more aesthetically appealing. However, Chinese participants exhibited greater ease of navigation relative to Western participants on the QQ-inspired site.

Original languageEnglish (US)
Title of host publicationHCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings
EditorsConstantine Stephanidis, Margherita Antona
PublisherSpringer
Pages39-45
Number of pages7
ISBN (Print)9783030307110
DOIs
StatePublished - Jan 1 2019
Event21st International Conference on Human Computer Interaction, HCII 2019 - Orlando, United States
Duration: Jul 26 2019Jul 31 2019

Publication series

NameCommunications in Computer and Information Science
Volume1088
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937

Conference

Conference21st International Conference on Human Computer Interaction, HCII 2019
CountryUnited States
CityOrlando
Period7/26/197/31/19

Keywords

  • Cross-culture
  • Holistic and analytical processing
  • User experience

ASJC Scopus subject areas

  • Computer Science(all)
  • Mathematics(all)

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    Liljenberg, M., Tian, K., & Yao, M. (2019). Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction. In C. Stephanidis, & M. Antona (Eds.), HCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings (pp. 39-45). (Communications in Computer and Information Science; Vol. 1088). Springer. https://doi.org/10.1007/978-3-030-30712-7_6