Cross-Cultural Psychology of Consumer Behavior

Minkyung Koo; Sharon Shavitt

doi:10.1002/9781444316568.wiem03041

Cross-Cultural Psychology of Consumer Behavior

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter reviews the major cultural constructs of individualism/collectivism, independent/interdependent self‐construal, and analytic‐holistic thinking, and the cognitive processes and behaviors associated with these distinct cultural categories. It also reviews the implications of these distinctions for processes and outcomes relevant to the consumer context such as preferences, judgments, decision making, purchase behavior, and the persuasiveness of advertising appeals.

Original language	English (US)
Title of host publication	Wiley International Encyclopedia of Marketing
Editors	Jagdish Sheth, Naresh Malhotra
Publisher	John Wiley & Sons, Ltd.
ISBN (Electronic)	9781444316568
ISBN (Print)	9781405161787
DOIs	https://doi.org/10.1002/9781444316568.wiem03041
State	Published - Dec 15 2010

Keywords

cross‐cultural psychology
cross‐cultural consumer behaviour
independent‐interdependent self‐construals
individualism‐collectivism
analytic‐holistic thinking

Online availability

10.1002/9781444316568.wiem03041

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Cross-Cultural Psychology of Consumer Behavior

Abstract

Keywords

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