Cross-cultural issues in consumer behavior

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationSocial Psychology of Consumer Behavior
PublisherPsychology Press
Pages227-250
Number of pages24
ISBN (Print)9781441605283
DOIs
StatePublished - Dec 16 2008

ASJC Scopus subject areas

  • Psychology(all)

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