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Cross-Cultural Consumer Psychology
Sharon Shavitt
, Angela Y. Lee
, Timothy P. Johnson
Business Administration
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Chapter in Book/Report/Conference proceeding
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Keyphrases
Consumer Psychology
100%
Cultural Consumers
100%
Cultural Values
50%
Multinational Companies
50%
Global Market
50%
Faux Pas
50%
Social Sciences
Consumer Psychology
100%
Cultural Values
50%