Creating Up-to-Date Corporate Authority Records by Using Official Corporate Home Web Pages

The Internet has changed the way users access information for their research needs. According to recent surveys, we have a generation of Google users who search for information for their research needs in Web search engines before they search the OPAC. Catalogers are faced with the issue of how to help users improve access to the bibliographic world in the Internet environment. This article presents three case studies as examples of corporate name authority records that could be greatly improved by using or adding current information from the Internet. Strategies for searching official corporate body Web pages, adding references, and updating local catalogs are discussed.