Counteracting the effects of female stereotypes on television via active mediation

Amy I. Nathanson, Barbara J. Wilson, Jocelyn McGee, Minu Sebastian

Research output: Contribution to journalArticlepeer-review


This article reports results of an experiment with 83 kindergarten through 6th-grade children conducted to determine the effectiveness of a theoretically based active mediation strategy for reducing the harmful effects of gender-stereotyped television. The researchers found that a mediation strategy derived from gender-schema theory led to less favorable evaluations of stereotyped television characters. It also led to (a) less positive evaluations of the program among children whose parents do not monitor their viewing, and (b) less endorsement of stereotyped attitudes among younger children. This suggests that mediation is successful among children who may be especially vulnerable to media effects, or those who need it the most.

Original languageEnglish (US)
Pages (from-to)922-937
Number of pages16
JournalJournal of Communication
Issue number4
StatePublished - Dec 2002

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Linguistics and Language


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