Correlations between usage and technology acceptance of Web 2.0 applications

Wen-Hao Huang, Sun Joo Yoo

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This study was conducted to investigate the relationship between the usage and technology acceptance of Web 2.0 applications among college students. 449 individuals voluntarily participated in the study in 2009. The survey consisted of 95 items drawn from selected categories from the Unified Theory of Acceptance and Use of Technology (UTAUT). The results indicated significant relationships between the usage and technology acceptance on seven Web 2.0 applications (blog, wiki, instant messengers, online social community/Facebook, online video sharing/YouTube, online games, immersive virtual environment/Second Life). The study also found that students were more strongly influenced by perceptions of performance expectancy and effort expectancy on the use of blogs, wikis, and immersive virtual communities. These findings of the study imply that educators should take factors of technology acceptance into consideration when integrating Web 2.0 applications in the classroom settings.
Original languageEnglish (US)
Title of host publicationProceedings of the 2010 Association for Educational Communications and Technology Annual Meeting
EditorsMichael Simonson
Place of PublicationAnaheim
PublisherAssociation for Educational Communications and Technology
Pages101-110
Volume1
StatePublished - 2010

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