@inproceedings{4f30458dfd664bfbb677722bc09f5704,
title = "Conversations gone alright: Quantifying and predicting prosocial outcomes in online conversations",
abstract = "Online conversations can go in many directions: some turn out poorly due to antisocial behavior, while others turn out positively to the benefit of all. Research on improving online spaces has focused primarily on detecting and reducing antisocial behavior. Yet we know little about positive outcomes in online conversations and how to increase them - is a prosocial outcome simply the lack of antisocial behavior or something more? Here, we examine how conversational features lead to prosocial outcomes within online discussions. We introduce a series of new theory-inspired metrics to define prosocial outcomes such as mentoring and esteem enhancement. Using a corpus of 26M Reddit conversations, we show that these outcomes can be forecasted from the initial comment of an online conversation, with the best model providing a relative 24% improvement over human forecasting performance at ranking conversations for predicted outcome. Our results indicate that platforms can use these early cues in their algorithmic ranking of early conversations to prioritize better outcomes.",
keywords = "Antisocial behavior, Behavioral forecasting, Prosocial behavior, Social media",
author = "Jiajun Bao and Junjie Wu and Yiming Zhang and Eshwar Chandrasekharan and David Jurgens",
note = "Publisher Copyright: {\^A}{\textcopyright} 2021 ACM.; 2021 World Wide Web Conference, WWW 2021 ; Conference date: 19-04-2021 Through 23-04-2021",
year = "2021",
month = apr,
day = "19",
doi = "10.1145/3442381.3450122",
language = "English (US)",
series = "The Web Conference 2021 - Proceedings of the World Wide Web Conference, WWW 2021",
publisher = "Association for Computing Machinery",
pages = "1134--1145",
booktitle = "The Web Conference 2021 - Proceedings of the World Wide Web Conference, WWW 2021",
address = "United States",
}