TY - JOUR
T1 - Conversations among Coal Miners in a campaign to promote hearing protection
AU - Stephenson, Michael T.
AU - Quick, Brian L.
AU - Witte, Kim
AU - Vaught, Charles
AU - Butterfield, Steve Booth
AU - Patel, Dhaval
N1 - Funding Information:
Michael T. Stephenson is an Associate Professor, Department of Communication, Texas A&M University. Brian L. Quick is an Assistant Professor, Department of Communication, University of Illinois-Urbana Champaign. Kim Witte is an Adjunct Professor, Department of Communication Arts and Sciences, Michigan State University. Charles Vaught is a Senior Research Sociologist, Pittsburgh Research Lab, National Institute of Occupational Safety and Health. Steve Booth-Butterfield is a consultant, Healthy Influence, LLC, Morgantown, WV. Dhaval Patel is Chief of Technical Services, Marie Stopes International. Funding for this research was provided in part by a grant from the Center for Disease Control and Prevention/National Institute of Occupational Safety and Health, Contract BH61-8533. Correspondence to: Mike Stephenson, Department of Communication, Texas A&M, 4234 TAMU, College Station, TX 77843-4234, USA. E-mail: [email protected]
Copyright:
Copyright 2009 Elsevier B.V., All rights reserved.
PY - 2009
Y1 - 2009
N2 - Although working in a coal mine can diminish one's hearing capabilities by 50%, not until 2000 did federal laws require companies to establish noise standards in order to help prevent hearing loss among their employees. Since then, researchers have worked with safety administrators to develop effective messages promoting hearing protection and testing. This research assessed the effects of campaign messages on discussing campaign postcards and talking with others about a helmet-sticker incentive. The results, which are discussed with a focus on future campaigns, indicate that hearing-related attitudes, intentions, and behaviors are the most influenced by messages that were affectively neutral and least influenced by messages that were affectively negative.
AB - Although working in a coal mine can diminish one's hearing capabilities by 50%, not until 2000 did federal laws require companies to establish noise standards in order to help prevent hearing loss among their employees. Since then, researchers have worked with safety administrators to develop effective messages promoting hearing protection and testing. This research assessed the effects of campaign messages on discussing campaign postcards and talking with others about a helmet-sticker incentive. The results, which are discussed with a focus on future campaigns, indicate that hearing-related attitudes, intentions, and behaviors are the most influenced by messages that were affectively neutral and least influenced by messages that were affectively negative.
KW - Campaign
KW - Coal Mining
KW - Conversations
KW - Hearing Protection
KW - Media Effects
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U2 - 10.1080/00909880903025895
DO - 10.1080/00909880903025895
M3 - Article
AN - SCOPUS:70349886575
SN - 0090-9882
VL - 37
SP - 317
EP - 337
JO - Journal of Applied Communication Research
JF - Journal of Applied Communication Research
IS - 3
ER -